4 Joyful Holiday Marketing Ideas Every Small Business Should Use
Holiday shoppers are ready to dash through the aisles this season, spending an average of $935.58 on holiday gifts, food and decor. Retail sales are in good shape for the end of the year, with a predicted 3.6 percent increase from last year, according to the National Retail Federation.
Are you ready to cash in on the holiday shopping craze? If so, you need to create a few holiday marketing campaigns to attract customers to your store. But, creating marketing campaigns takes time, and who has extra time during the holidays? You’re busy scheduling additional staff, ordering extra inventory and prepping your store.
To take the hassle out of the holidays, we’ve put together a list of four holiday marketing ideas that every business can and should use during the holidays.
1. Ask customers to submit holiday designs
Take a cue from Starbucks and get your customers involved in the design process. Starbucks asked its customers to draw holiday designs on their coffee cups, and submit pictures via Instagram. Starbucks selected a handful of winning designs and mass-produced the artwork on holiday cups this season. Here’s a winning design created by a nurse in Chicago:
The campaign sparked 1200 submissions from 13 different countries, and engaged fans all over the world as the designs filled social media channels.
Your company can do something similar. For instance, you can ask customers to turn your everyday logo into a festive one. Have participants submit the photos online and select the best one. Then use the winning design on your website throughout the holidays.
You can promote the contest on your website, social channels and in store. Send out email and text about the contest too. You might consider giving the winner an additional prize, like a $100 in-store gift card, to sweeten the deal.
2. Create a ’12 Days of Christmas’ giveaway
Giveaways are a great way to introduce customers to a new product. Plus, everyone loves a freebie, especially during the holidays.
Use the inspiration of the beloved 12 Days of Christmas song to give away 12 items leading up to Christmas. HBO, for example, offered 12 episodes of its hottest shows for free during the holiday season.
If you offer a service, consider giving customers 12 days free, or an upgrade for 12 days.
If you want to give away 12 products, one on each day, you could ask customers to participate in a trivia game on social game media. The first person to get the answer right wins the prize of the day.
Or, the 20th shopper that comes into your store gets the day’s giveaway; or the first customer that makes a donation at the register to a charity that your store supports wins the prize.
Be sure to advertise the giveaways on social media, email and text message. Let customers know what the prize is each day, and how they can win.
3. Provide gift inspiration via Email, Social or Mobile
The average person expects to receive 13 gifts for Christmas, according to Statista. That’s a lot of gifts to buy.
And how many times have you wandered aimlessly through the aisles looking for the perfect gift for Aunt Susie, only to come up empty handed? It happens to everyone. Why not suggest some of your products or services as the perfect gift?
If you have collected email addresses from your customers, create and email a gift guide that highlights a handful of cool gift ideas. You can break the guides into categories like “Gifts for Mom” or “Stocking Stuffers Under $10.” Or, maximize Pinterest and create special gift guide boards like the examples below. Share links on your social media channels in your emails, and your Mobile App.
Here’s an example on Instagram:
If you have access to cell phone numbers, consider texting customers a specific gift idea. Provide the idea, and an incentive to get customers to come to your store. Try a text like this, “Can’t find a gift for your mom? Get an extra 10% off [name of your product].”
4. Provide a last minute holiday deal
Holiday shoppers procrastinate. It’s a fact. Last year, as of December 15, the average shopper had only completed 53.5% of their shopping, according to the National Retail Federation.
Give your customers an incentive to shop at your store for their last minute holiday needs. Consider sending a promotion that offers a 15% store wide discount or a specific deal on a popular product.
If you operate an online store or ship products to your customers, remind customers about last minute shipping deadlines too.
Here’s a great holiday promotion from Birchbox that combines a holiday deal, which includes extra rewards points, with a shipping reminder. Consider trying a similar promotion. Send it to your customers via text, email or both.
There you have it, four ideas that your business can use to get registers ringing during the holidays. Which ideas will you use? Or, do you have tried-and-true holiday marketing ideas of your own? If so, share your holiday marketing plans with us in the comment section below.